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Birthday Cake Music Group is an artist and events management family. Started by Holly O'Kelly in 2019, the main focus of BCMG is to nurture and assists young artists into growing their career. We work closely with each of our artists to learn their goals and dreams and attempt to make them a reality.

We put on our events to help showcase and support local artists we have been loving. Since putting on multiple events with the FreeZA program in 2016, Holly has gone on to put on multiple successful events in some of Melbournes most iconic venues.